A BRIEF HISTORY: In 1814, Ivan Andreevich Krylov wrote a fable called “The Inquisitive Man” in which he talks about a man who visits a museum and sees many a thing, small and big. However he fails to notice an elephant, thus making Elephant in the Room proverbial to denote any big thing that we fail to notice, most often in fear of having to deal with it, once its presence is acknowledged.
WHAT WE DO: Our campaign series are designed to be witty, interactive and satirical parodies of mainstream culture branded as invisible elefant theatre, elefant radio drama, elefant poop graffiti and elefant libraries, among many others. With these elefants destroyed, we will trample upon enforced silence, one elefant at a time.
WHO WE ARE: “Elefant in the Room” is a provocative movement which runs theme-based campaigns around uncomfortable conversations, which people squirm away from. We attempt to provoke conversations around issues where silence is forced through theme-based campaigns. We choose our elefants around subjects’ people generally squirm away from in disgust or contempt.